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Welcome to the World ofÂ
Corporate Arts-Based Learning!
Unleash Creativity, Drive Innovation, and Transform Learning
At Art at Business, we believe that creativity is the catalyst for growth, and innovation is the key to success. Say goodbye to traditional, one-size-fits-all training methods and embrace a new era of experiential learning that taps into the power of artistic expression.

Our Company
Art at Business is a pioneering initiative that merges the realms of art and business, offering transformative learning experiences designed to inspire creativity and drive innovation in corporate settings. With a deep understanding of both the artistic process and the demands of the business world, our team of experts delivers customized programs that empower individuals and organizations to unleash their creative potential.
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At Art at Business, we believe that art has the power to stimulate new perspectives, foster collaboration, and ignite change. By integrating art-based practices into business environments, we help teams break through conventional thinking, tackle complex challenges, and discover innovative solutions.

Training And Development
Corporate Art-Based Learning (ABL) is an innovative approach that uses art as a tool for professional development and learning within a corporate or organizational setting. ABL goes beyond textbooks and lectures. It integrates the arts – whether visual, performing, or written – into the learning experience. It's about engaging all your senses, sparking your imagination, and embracing a whole new way of understanding and applying knowledge for your corporation or organization's success. It involves activities such as painting, drawing, writing, and music, to help individuals explore and enhance their creativity, problem-solving skills, communication, and teamwork. The premise behind ABL is that engaging in artistic activities can stimulate different parts of the brain, fostering creativity, imagination, and innovative thinking. It can also help individuals develop a deeper understanding of themselves and others, leading to improved communication and collaboration in the workplace.



Why Choose Arts-Based Learning?
In today's rapidly evolving world, adaptability and creative thinking are no longer optional – they're essential. Our Arts-Based Learning approach offers a range of benefits that traditional methods can't match:
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Ignite Creativity: Discover new dimensions of your creativity as you explore artistic mediums and unconventional problem-solving techniques.
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Enhance Collaboration: Collaborate with your peers in unique art projects that foster teamwork, communication, leadership, time management and collective achievement.
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Think Innovatively: Learn to approach challenges with fresh perspectives, resulting in innovative solutions that drive your personal and professional growth.
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Communicate Effectively: Develop versatile communication skills by expressing complex ideas through diverse artistic forms.
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Embrace Change: Embrace uncertainty and change with confidence, equipped with the adaptive mindset cultivated through arts-based experiences.
Our Approach
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Each session is designed to be immersive, interactive, and impactful. From visual arts to storytelling, our experienced facilitators guide you through transformative activities that empower you to unleash your potential.
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 Who Can Benefit from our workshops and trainings
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Our Corporate Arts-Based Learning program is tailored for professionals, CEO's, management, sales teams, and organizations ready to embrace a dynamic approach to learning. Whether you're seeking to foster innovation, boost team dynamics, or enhance personal growth, our program is designed to meet your unique goals.
Corporate art-based learning offers a wide range of benefits for corporations, and organizations. It's a dynamic and innovative approach to employee development that taps into the power of artistic expression to enhance various aspects of professional growth and organizational effectiveness. Here are some key areas where corporate art-based learning proves to be highly beneficial:
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Creativity and Innovation: Art-based learning nurtures creative thinking, enabling participants to approach problems and challenges with fresh perspectives. This can lead to the generation of innovative solutions and ideas that drive business growth and adaptability.
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Problem-Solving Skills: Engaging in artistic activities encourages participants to think critically, analyze situations from different angles, and develop solutions that might not be apparent through traditional methods.
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Team Collaboration: Collaborative art projects foster teamwork, communication, and mutual understanding among team members. Participants learn to work together effectively, leveraging their diverse strengths to achieve common goals.
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Communication Skills: Art-based learning encourages alternative forms of communication, helping individuals express complex ideas, emotions, and messages through creative mediums. This enhances both verbal and nonverbal communication skills.
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Adaptive Mindset: Art-based learning teaches participants to embrace change and uncertainty, much like the creative process itself. This adaptive mindset prepares individuals to navigate evolving business environments with resilience and flexibility.
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Emotional Intelligence: Engaging in artistic expression promotes self-awareness, empathy, and emotional intelligence. Participants develop a deeper understanding of their own emotions and those of others, which can lead to improved interpersonal relationships.
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Leadership Development: Participating in activities such as theater workshops can enhance leadership skills by focusing on effective communication, presence, and the ability to inspire and motivate others.
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Inclusivity and Diversity: Art-based learning encourages participants to explore diverse perspectives and narratives. This can contribute to fostering a more inclusive and culturally sensitive work environment.
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Stress Relief and Well-being: Engaging in creative activities provides a therapeutic outlet, reducing stress and contributing to overall employee well-being.
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Enhanced Learning Experience: The immersive and experiential nature of art-based learning makes the learning process more engaging and memorable. Participants are more likely to retain and apply the knowledge gained.
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Organizational Culture: Integrating art-based learning can help shape a culture that values creativity, innovation, and continuous learning. This, in turn, attracts and retains talent that resonates with these values.
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Breakthrough Thinking: The unconventional nature of art-based activities encourages participants to break free from conventional thought patterns and explore uncharted territory, leading to breakthrough ideas.
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Employee Engagement: Art-based learning provides a refreshing departure from traditional training methods, boosting employee engagement and motivation to participate actively in learning initiatives.
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Enhanced Presentation Skills: Engaging in art-based activities can improve individuals' confidence in presenting ideas and information in front of others, both internally and externally.
Veronica Lascurain
Veronica Lascurain is a professional with a diverse skill set encompassing visual artistry, interior design, coaching and public speaking. Holding certifications as an Online Business Coach, Certified NLP Practitioner, and Master Life Coach, she brings a wealth of expertise to the table.
She is the driving force behind "Art at Business," a visionary initiative that offers coaching and training solutions to corporations, organizations, and small businesses through the innovative framework of "Corporate Art-Based Learning." This unique approach revolutionizes the way participants understand and engage with concepts such as teamwork, leadership, time management, transformation, and innovation within the realm of business.
As the Founder of Academia Integral de Arte, a virtual art school, and the artist at Lascurain Art and Design, she is deeply immersed in the world of artistry and design. Her entrepreneurial journey has led her to craft impactful ventures, and she’s impassioned about facilitating transformative change in the lives of fellow professionals through redefining their businesses and work methodologies.
With over 15 years of experience in teaching and mentoring, her commitment to imparting the wisdom accumulated over time remains unwavering. She derives immense satisfaction from sharing knowledge and creating bespoke programs for both individuals and corporate entities. Through her mentorships, she has had the privilege of collaborating with numerous remarkable women, witnessing them not only revolutionize their personal lives but also triple their income by embracing her guidance. The achievements these individuals have unlocked serve as a testament to the power of mentorship and strategic transformation.
“I am dedicated to catalyzing profound shifts in the professional landscape, and I welcome the opportunity to embark on this journey of growth and transformation alongside you”.


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Elevate your team's skills, transform your business strategies, and embrace a new era of learning that blends artistry with professional development. Contact us today or set up a zoom meeting to explore how our Corporate Art-Based Learning trainings and workshops, coaching or consulting can reshape your organization's trajectory.
Contact Us
Please contact us to inquire information regarding our Trainings, Coaching, and Consulting. Discover how we can assist you and your organization in enhancing performance, fostering innovation, and driving positive change.
Benefits of ABL
Creativity and Innovation:
ABL nurtures creative thinking, enabling participants to approach problems and challenges with fresh perspectives. This can lead to the generation of innovative solutions and ideas that drive business growth and adaptability.
Problem-Solving Skills:
